CREATING SERVICE MAGIC® in the Air – Branding Service Excellence© Developing Service Strategy and Building a Successful Service Culture

Business has dramatically shifted its vision to a service-oriented perspective, which is the most sustainable source of differentiation and advantage. It is not enough to simply promise customer satisfaction. To succeed in today’s fiercely competitive, consumer-driven economy, every organization must actively embrace and profitably act to provide a concrete game plan for delivering optimal value to our customers – through our approach, service, and communication with them.