Profile of Peter Ng

Profile of Peter Ng

Author of the bestseller “EAGLES Dare! Leadership Mastery” (2009) and “Resiliency Quotient: Becoming a Resilient Leader” (2016); and co-author of New York’s bestseller “Seizing Your Success” (2005), Peter has been a highly sought-after leadership, service quality, inspirational speaker, and service consultant and trainer since 1996. In his years of consulting he has been helping companies to build the emotional climate that drives performance; create organizational thought patterns that limit negativity and helplessness; and create high-performance teams organized around the behaviors that drives results.



  • Awarded ‘Speaker of the Year’ at the Service Quality Institute Convention held in Cancun City, Mexico, on August 25, 2000, on the delivery of his proprietary customer service concept ‘Customer Emotional Connectivity’.
  • Voted and awarded ‘Motivation Speaker of the Year’ at the Live-The-Life-You-Love Convention, held in Phoenix, Arizona, on December 29, 2005, on sharing his concept ‘EAGLES Dare!’



  • Year 2000 to 2005 – Developed and trained two proprietary programs for Raffles International and Resorts, titled ‘Raffles GuestXperience’ and ‘Raffles Difference’, which has been use across all properties worldwide.
  • Year 1996, 2000 to 2002 – Trained Giordano’s staff on ‘Creating Positive Customer Emotional Experience’; revamping Giordano’s service theme and culture.
  • Year 2003 to 2006 – Trained for National University Singapore to all levels of employees on ‘Service: An Everyday Passion’ and ‘Connections’ – programs from Service Quality Institute.
  • Year 2005 – Commissioned to change Bank Rakyat service culture with a series of management retreats, and service development workshops.
  • Year 2005 – Conduct a Management Retreat for Senior Management staff of CapitaLand.
  • Year 2005 to 2006 – Developed and conduct a series of training for National Library Board on a customized program ‘DELIGHT Customer’.
  • Year 2006 to date – A series of service seminar on ‘Service Empowerment’ and workshops on ‘Personal Effectiveness – EAGLES Dare!©’ for Inland Revenue Authority of Singapore (IRAS).
  • Year 2007 – Invited to speak for Johnson & Johnson Vision Care Sales Convention held in Beijing on March 9.
  • Year 2007 – Invited to speak at the Top Achievers Real Estate Convention held in Seattle on March 12, on ‘EAGLES Dare!’
  • Year 2007 to 2008 – Commissioned to run a series of service seminars and sales workshops for Bank Islam to improve their service culture, new brand image, and increase their sales.
  • Year 2007 – Invited to speak for the 18th Sales Convention of Public Mutual Trust held on May 19, at Sunway Pyramid, on ‘Service Empowerment for Exceptional Selling’.
  • Year 2007 – Commissioned to train the sales team of Marshall Cavendish Business Information (Malaysia), to coach and inspire them for greater performance. Also, conducted a series of sales and motivational talks for Great Eastern Life Assurance as well as keynote speaker for their Divisional Managers Conference in 2007 and 2008.
  • Year 2008 to date – Contracted to conduct a series of management and leadership skills for OCBC Bank Malaysia.
  • Year 2009 – Commissioned to conduct a personal resilience development program titled “ASTIR© Behavioral Changing Methodology for Personal Effectiveness & Efficiency” for IRAS, Standard Chartered Bank, and Singapore Pools.
  • Year 2009 – Awarded to train for OAC-OCBC Singapore “Service: An Everyday Passion” and ‘ASTIR© Principles for Greater Personal Effectiveness’ to all their branch managers, premier relationship managers, and personal financial consultants.
  • Year 2009 to-date – A series of management and leadership programs for OCBC Malaysia and Leadership Mastery: EAGLES Dare for Alliance Bank.
  • Year 2010 – Keynote Speaker at AIA Summit Convention; OCBC Sales Rally (Malaysia); National Internal Audit Conference (Indonesia); TCC Credit Cooperation; Chartered International Internal Auditors Convention (KL).
  • Year 2011 – Keynote Speaker at the Prudential Indonesia ‘We Are Number One’ Convention.
  • Year 2011 & 2012 – Appointed to conduct a series of leadership programs for A*Star – ICES; IHPC; & IMRE; and Organizational Effectiveness for the management staff of Orchard Hotel.
  • Year 2012 – Branding Service Excellence: Creating Service Magic for NUS, and Laguna Golf & Country Club.
  • Year 2012 – Developed Leadership Value-Creation & Guiding Principles for all managers and executives as well as setting up service culture for American Club, Singapore.
  • Year 2012 to-date – Appointed trainer for UOB Kay Hian to conduct a core series program “Becoming a Successful Intrapreneur” for all trading representatives.
  • Year 2013 – Keynote speaker for NUS Dentistry Faculty on “5-Strategy for Sustaining & Improving Service Culture”.
  • Year 2012 to-date – Product-endorsement for BALL Watch.
  • Year 2013 – Keynote Speaker for Great Eastern Life GMC Leadership Conference on “Cultivating Leadership Magic”.
  • Year 2013 – Keynote Speaker for Ascendas Service Conference and Retreat 2013.
  • Year 2014 – Keynote Speaker & Team Development Facilitator for F&N Food Sales and Marketing Conference 2014.
  • Year 2014 – Appointed Service Consultant with Ascendas Services Pte Ltd to improve their overall service standards at their business parks.
  • Year 2014 – Keynote Speaker for KK Hospital on ‘Power of “I” in Team’ and Keynote Speaker for Liberty Insurance on ‘Power of Discipline & Living an Abundance Life’.
  • Year 2014 – Keynote Speaker for Marina Bay Sands Learning Conference on “Dynamics of Leadership Effectiveness”.
  • Year 2015 – Key Note Speaker for Great Eastern Life Planners Association AGM on “Resiliency Quotient”.
  • Speaker and Facilitator for NUS-Office of Housing Services Retreat on “Staying On Top of Our Game” on February 11; and Keynote Speaker for NUS-Office of Safety, Health, and Environment (OSHE) for their Customer Service Retreat on July 9, 2015.
  • Year 2016 – Facilitator for Stay Well Hospitality Senior Management Retreat and Keynote Speaker for Nestle AOA Service Conference.


Other Achievements

  • Graduated from Walt Disney’s University with major in Customers’ Psychology.
  • Hold a Master of Arts degree in Tertiary, Adult and Continuing Education, University of Hull, UK.
  • Principles of Customer Emotional Connectivity were broadcast over 938Live 3 times daily for a period of 25 days between August 22 and September 26, 2005.
  • Invited to co-author a motivational book titled “Seizing Your Success” which sold more than 50,000 copies on the day of its release on August 25, 2005.
  • Appointed Asia Pacific Distributor of Service Quality Institute, USA, since 1999.
  • Peter is the Founding Member of the Asia Professional Speakers (APS) Association – Singapore, an affiliate with National Speakers Association (NSA), USA.
  • Certified Life Coach by Spencer Institute Life Strategies Coach.
  • Author of ‘EAGLES Dare!© Self-Leadership Mastery’ (This book has been selected as a showcase for Singapore in the Beijing Book Fair in September 2009; in Frankfurt Book Fair in October 2009; and in Taipei International Book Exhibition in January 2010).
  • Researcher and Developer of Giordano Service Values; Raffles GuestXperience®; Raffles Difference®; Delighting Customers for NLB; LEADERSHIP© Leaders Learning Principles; 4Es Branding Customer Experience©; and ASTIR© Potential Development Methodology.
  • Awarded by Spencer Institute Life Strategies for New Concept Research Award for ASTIR© Potentials Development Methodologies in February 2009.
  • Invited to speak and discuss on the subject of Potential Development in Slice of Life broadcast on 938Live on April 25, 2012; June 18, 2013; March 14, 2014.
  • Researcher and Developer of Creating Service Magic© in the Air (Branding Service Experience) and Service Magic in Me (PRIDE© in Service) in 2012.
  • Researcher and Developer of “Resiliency Quotient – Sustaining Factor of a Great Leader” and “Resiliency Quotient – The Art of Positive Adaption to Change” in 2015.
  • Researcher and Developer of Branding Service Experience©, a service strategy for business sustainability, for WDA in 2016.